The City We Share” wins national marketing award

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Rhe Metropolis of Wetaskiwin’s Economic Development and Communications Departments have been given national recognition as the recipient of a highly esteemed award from the Economic Builders Association of Canada (EDAC).

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“The City We Share” The Metropolis of Wetaskiwin Rebranding” was selected by EDAC as a person of the successful submissions for their 2021 Marketing Canada Awards Marketing campaign, which focuses on the long run of economic enhancement and highlighting up-and-coming greatest techniques in marketing and community initiatives.

“Community participation is what built our rebranding so successful,” claimed Mayor Tyler Gandam. “The local community coming jointly to develop one particular eyesight of what they want the metropolis they reside in to look like is genuinely what will make Wetaskiwin “The Town We Share.””

The Metropolis received in the Brand Identification group, acknowledging the City’s do the job, with the help of McKim Communications, in creating an identification that encapsulates suggestions from inhabitants who participated in the City’s 50-Yr Group Vision and Values procedure.

The Communications and Financial Progress Departments labored carefully with McKim Communications to establish a communications system and manufacturer basis that focuses on Wetaskiwin’s intrinsic values and welcoming character. “Wetaskiwin, The City We Share” expresses the indicating powering our title, which arrives from Cree expressions, “Learning to live on the land collectively,” or, “When you welcome your neighbour just about every day, that is Wetaskiwin.”  It is aspirational, recognizing where by we come from and in which we want to go. It demonstrates the position we are fully commited to starting to be.

One particular goal of the City’s rebrand is to far better posture Wetaskiwin to visitors, prospective new people, and companies, when developing a manufacturer basis that engages locals in celebrating and endorsing the city.

EDAC is Canada’s countrywide group of financial builders, pursuing excellence in the area since 1968. With far more than 1,000 members from coast to coast to coastline, EDAC delivers a thorough system of:

—City of Wetaskiwin