The Best Amazon Small Business Deals To Shop On Prime Day
Super-Sale Alert: Select products featured in this story might be on sale for Prime Day! For more insider information on Amazon’s 48-hour event, consult our Shopping team’s curated guides to the deals that matter here.
The promise of Amazon Prime Day’s deep discounts on big-name brands alone is enough to keep us glued to our screens for the full 48 hours. And, if its slew of early Prime Day deals wasn’t enough to whet our appetites already, Amazon’s rewarding us with a shopping incentive: You can expect slashed prices on small business gems across product categories, including Black and women-owned brands, come Amazon Prime Day 2022. In the meantime, we recommend you save your fave products to cart and check back to see if a steeper discount reveals itself on July 12 and July 13.
Prime Day deals are limited to those who have an Amazon Prime subscription, so sign up for a free trial if you aren’t already subscribed. Amazon’s Support Small Business hub also has thousands of unique products across all the best categories, from home and kitchen to beauty and personal care, handmade creations, jewelry, and more. With so many excellent goods crafted by a stacked network of talented artisans, sifting through can be time-consuming — so we’ve lined up the best Amazon small business deals ahead.
If you’re not an Amazon fan, click on over to our coverage of the best Prime Day alternative sales.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff—and, while we do receive commission from Amazon, all of the goods linked to on our site are independently curated by our Most Wanted shopping team editors. All product details reflect the price and availability at the time of publication.
Fly By Jing
One of our favorite independently made chili crisps is readily available at the behemoth e-tailer, which means you can head to spicy town in a click.
Fly By Jing Sichuan Chili Crisp 6oz, $, available at Amazon
Nadean Designs
These raw gemstone studs have such a gorgeous DIY look that your friends will never know it was ordered from Amazon.
Nadean Designs Raw Black Tourmaline Prong Stud Earrings, $, available at Amazon
Amantoli Merida Model
Believe it or not, these beautiful huaraches were handcrafted by the local artisans of Mexico.
Amantoli Merida Model 100% Artisan Hand Made Mexican Huarache, $, available at Amazon
Cubble
Want a Scandinavian flavor to your abode? You best get yourself a minimal lampshade from independent brand Cubble.
Cubble Wood Pendant Lamp Shade, $, available at Amazon
Zach & Zoe Sweet Bee Farm
You could say this is a bottle of pure gold, made from one of nature’s best insects, the bee. You can thank independent bee farm owners Zach & Zoe for such sweetness.
Zach & Zoe Sweet Bee Farm Unfiltered Raw Ginger Honey, $, available at Amazon
Amsha
We think your living space could use one of these vibrantly hand-woven African bowls.
Amsha Mwangaza/Rwanda Woven Bowl, $, available at Amazon
Lume
Don’t overlook this TikTok-famous deodorant brand if you, like us, need a little help dealing with summer sweat.
Lume Natural Solid Deodorant Stick, $, available at Amazon
Stojo
We have never seen a prettier collapsible water bottle, have you?
Stojo STOJO Collapsible Bottle | Reusable Travel Water bottle, $, available at Amazon
Afro Pick
If you’ve got an afro, you’re gonna need a proper hair pick. And this playful brand has got some of the best designs we’ve ever seen.
AFRO PICK AFROPICK Anti-Static Plastic Hair Pick for Long, $, available at Amazon
HIHI Candles
If you’re an ambient light person, may we suggest taking a match to this independent candle brand?
HHI Candles HHI CANDLES All-Natural Soy Candle, Vanilla Musk, $, available at Amazon
Art and Molly
Is it just us or does jewelry from small businesses just feel better to wear?
Art and Molly 14k Yellow Gold Cubic Zirconia Stud Earrings with Screw Backs, $, available at Amazon
Bag Wizard
If you’re in hybrid-office mode, you may want to upgrade your commuter bag to something that can stash all your home-to-workplace essentials.
Bag Wizard Laptop Tote Bag for Work, $, available at Amazon
Kitsch
Upgrade your sleep experience with a pillowcase made for princess-like slumber.
Kitsch Kitsch Satin Pillowcase, $, available at Amazon
Lifetime Jewelry
This is exactly the kind of classic necklace that’ll have you chained for life.
Lifetime Jewelry LIFETIME JEWELRY 24k Real Gold Plated Chain Necklace, $, available at Amazon
Live By Being
Take your bathtime ritual up several notches with salts concocted by a small business that specializes in pampered life.
Live By Being LIVE BY BEING Bath Salt Spa Gift Set Collection, $, available at Amazon
Luseta
Stay moistuized, baby!
Luseta Lavender Body Lotion, $, available at Amazon
Nestpark
Only a genius (small business) would make such a culturally relevant dog toy.
Nestpark White Paw Dog Toys (2 Pack), $, available at Amazon
Turbie Twist
Who knew that drying your hair could look so…chic?
Turbie Twist Turbie Twist Microfiber 4 pack,Pink, Purple, Blue, Aqua, $, available at Amazon
Hebepe
Treat your visage to a mud mask treatment.
Hebepe Hebepe Matcha Green Tea Facial Detox Mud Mask, $, available at Amazon
Lay-n-go
This is perhaps one of the more clever makup bag inventions we’ve encountered. If you’re traveling a lot this summer, this is surely a must-have.
Lay-n-Go Lay-n-Go Drawstring Makeup Bag, $, available at Amazon
Mirucoo
Take these on-the-go for instant shine removal.
MIRUCOO Mirucoo 300 Count Natural Bamboo Charcoal Blotting Pape, $, available at Amazon
Umbra
Keep all your chains and things super organized and detangled with this nifty jewelry tree.
Umbra Umbra Trigem Hanging Jewelry Organizer, $, available at Amazon
ELUCHANG
ELUCHANG ELUCHANG Cosmetic Makeup Organizer, $, available at Amazon
Lampat
Lampat Lampat 25Ft G40 Globe String Lights with Bulbs, $, available at Amazon
Crisp Ceramic
Crisp Ceramic Handmade Match Striker – Sandstone, $, available at Amazon
Glocuscent
Glocuscent Glocusent Compact LED Makeup Mirror, $, available at Amazon
Barzel
Barzel Barzel Rose Gold & White Gold Plated Created Ruby, White Fire Opal & Cubic Zirconia Accents Ring, $, available at Amazon
Like what you see? How about some more R29 goodness, right here?
The Best Early Amazon Prime Day Deals