NEW YORK, March 25, 2022 /PRNewswire/Tanduay’s overseas business ongoing its growth trajectory in 2021, buoyed by its new partnerships with foremost distributors.
Previous calendar year by itself, it signed partnerships with United States’ Hensley Beverage Firm in Arizona, Horizon Beverage Group in Massachusetts, and Romano Beverage in Illinois. It also inked distribution bargains with Kreyenhop & Kluge for Germany and Alcobrands for Belgium, the Netherlands, and Luxembourg.
As of this crafting, Tanduay is readily available in 12 U.S. states and the territory of Guam as properly as in the nations around the world of China, Singapore, Australia, the United Arab Emirates, Belgium, the Netherlands, Luxembourg, and Germany.
“2021 has been a further fantastic calendar year for Tanduay. We have expanded into new markets and received more worldwide recognition for our products and solutions. We hope to keep on with this development momentum in 2022,” explained Lucio Tan III, Tanduay President and Chief Functioning Officer. Tan assumed management of the business in late 2019, steering the company in the course of the pandemic.
New Partnerships, Much more Markets
In 2017, less than the management of former Tanduay President, Lucio “Bong” Tan, Jr., the business began an aggressive intercontinental marketing expansion that continues till this day.
“Strategies are underway to develop in Canada, the United Kingdom, and Costa Rica this 12 months. Conversations are also being held to provide Tanduay to other international locations,” Tan unveiled.
In line with its move of capturing new marketplaces, Tanduay furthermore entered into partnerships with three teams from the Countrywide Basketball Affiliation (NBA) in 2021.
The model previously experienced an current partnership with the Golden Condition Warriors prior to signing new agreements with the Minnesota Timberwolves, Phoenix Suns, and Milwaukee Bucks. Tanduay is at this time the only Filipino brand to be a companion of four primary NBA groups.
Due to the fact of these partnerships, Tanduay produced additional recognition among the NBA admirers from across the world. It also gave Tanduay the option to give the teams’ supporters a flavor of Tanduay, as it opened its have bars at the household arenas of the Timberwolves (Focus on Centre), Suns (Footprint Centre), and Bucks (Fiserv Forum) last year.
Tanduay also continued to win a lot more worldwide awards and recognition. It was named the World’s Selection 1 Rum by Beverages Global Journal as it outsold other rum models for the fourth consecutive year.
It also received a Model of the Year award from the London-centered Planet Branding Awards for the seventh consecutive yr. For 2021, Tanduay was the only model to acquire the difference less than the Alcoholic Beverages – Rum Class.
Tanduay earned a full of 23 worldwide awards for its diverse items very last calendar year. 10 of these are gold medals and two are double gold medals. Tanduay was also declared the Philippine Distillery of the 12 months for 2021 by the New York Worldwide Spirits Level of competition.
Searching Forward to Yet another Advancement 12 months
“The 1st two months of 2022 have been good for Tanduay. Our regional and international business are each performing effectively, and we hope to keep on this general performance for the rest of the 12 months,” claimed Tan.
Tanduay has been in business for far more than 167 decades. It started off out as a modest distillery, and has since expanded to turn into one particular of the Philippines’ most thriving rum manufacturers. It continues to keep in advance of the activity regardless of the entry of new regional rivals and global rum merchandise.
It owns and operates the biggest distillery in the nation. Tanduay at this time has a lot more than 120,000 oak barrels in its arsenal with a capacity of approximately 24 million gauge liters — implementing its ability to meet the desire of diverse markets globally.
Meida Make contact with
Business Development Manager
Tanduay Models Worldwide
+1 (714) 588-6760
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