Tag Archives: Management 

What makes marketing strategies prolific and successful? Do you really want to know?

High-impact, power-charged copy with laser targeting niche specific motivation. That's it! No matter how great your strategies are online, if you do not have good copy behind them, they're going NOWHERE.

Do you know where now is online? Cyberspace is full of nowhere niches. They're websites that get no traffic, suck the owner's pockets dry of cash, and lose residual benefits.

Copy is a REQUIREMENT for online marketing. If you are not got it, you are not got business. It's that simple.

Where do you get good copy?

You can write it yourself. You can develop passable copy into credible copy. Or you can hire a copywriter.

To write it yourself …

You're going to need specific direction that will get you from a blank page to commanding copy in 2.2 seconds. There are many books on the market that can do this, or you can grab some articles off the internet written by copywriters who share their information and knowledge. Put together several articles that speak to your heart and call it your copy bible. Then USE IT!

To develop passable copy …

First determine what's wrong with it. Does it lack appeal? Is it substandard? Are the words boring? Is the copy simply not up to your standards? Rewrite it. Delete the excess. Increase compelling calls to action, and promote debt driven gold nuggets of information. Get to the point and SELL with value driven information.

To find a copywriter …

Brand effective copy and copywriting can be found at Brand Recognition, at reasonable prices. First you learn how to create your own product, or receive contact information for commanding copy with persistent resource boxes that drive your market to profits. The resources at

Are you ready to create convincing copy for your business?

Brand Your Market are endless.

Advertize for more productive profit producing copy with brawny heavy-weight copy that generates high volume traffic and profits for your website. …

Many of today's small businesses look for help with various aspects of their business and a marketing consultant could take a load off their mind and their plate. Beyond taking on work, an experienced marketing expert can deliver results. What could a business consultant, specialized in marketing do for you?

Analyze Your Business

An expert can take a look at your existing business (or business plan if you're just getting started) and identify potential opportunities for growth that you might not have previously considered. An expert can gather business intelligence data and use that to help you make a plan to move forward in a new area of ​​business as well as unleash potential for growth with existing clients of yours.

Target New Customers

A consultant could look at your business and help you identify new ways to attract customers and gain market share. This can happen through effectively marketing with inquiries, creating a sales funnel system that walks customers through a sales cycle without much intervention from you, and can help you attract search engine traffic for potential customers who are ready to buy. All this can be done on a shoestring budget as well. Hiring a consultant is much more cost effective than staffing a marketing department!

Get Repeat Business ( And References! ) From Past Customers

A lot of businesses do not effectively market to their past customers. Once you've convinced someone to buy from you once, do not make the mistake of forgetting about going after repeat business. This type of business costs you less to get than new prospect and can also result in word-of-mouth referrals as well. A marketing consultant can show you how to go after the low hanging fruit effectively.

Increase Productivity

Once you've been operating for a while, it's very easy to become complacent with tools and procedures that work 'ok' for you. But if you learn about new tools that are available it can improve your productivity and your profitability. And if you're new to business, you can get started on the right foot! Continually improving processes and approaches is not just helpful in today's business world — it's essential for sustainability! Hiring someone to help you expand and enhance your business may seem like a hefty expense but if you find someone with the right set of skills, this is going to be an investment in your business. The ROI (return on investment) could make it very worthwhile! …

Marketing and advertising are interrelated businesses. Marketing involves the sale of a product while advertising plays a very important role in its promotion. They are the two of the most essential factors in any business today. Here, their demand is increasing tremendously. Big companies hire various marketing and advertising firms in order to sell their products. The primary requirement for any company that hires a marketing and advertising firm is a considerable budget for the same.

All companies depend to a great extent on marketing and advertising for the expansion of business, but this is especially true of branded companies. The main reason behind their exorbitant prices is the different marketing and advertising costs they bear. These costs generally include advertising through television, print, direct event marketing campaigns and other expenses related to their contracts involving large marketing and advertising staff. These make up the marketing and advertising costs of the establishment. The only difference is that the big companies prefer to utilize very expensive and high quality marketing and advertising of their products or business. This expensive marketing and advertising chosen by them costs them a great deal and this reflects in the price of their products.

At times, the market is completely scheduled and there are not many sales. At such times certain companies eliminate their marketing and advertising costs by making use of other options available. For instance, they personally contact their potential clients so that their marketing and advertising costs during that period is zero.

Through marketing and advertising, a direct connection is established between the public and the firm. This is achieved through television, radio or newspapers. Here, marketing and advertising for any business organization is necessary and since the implied cost for advertisements must be planned in a systematic manner keeping in mind company requirements and the financial potential of the company. …

When you're in Internet marketing, there are plenty of ways to drive traffic to your website. Some of them are good; some not so hot. But one way that many Internet marketing people overlook is one that is not only powerful, but you can approach it with a two-pronged attack. What am I talking about? Ezine advertising.

Paid advertising is the first thing Internet marketing people think about when they hear "ezine," and that's a very good way to get traffic and make sales. Because ezines are usually very niche specific, when you find one in your niche, it's probably going to convert. But you need to write a great headline. That's what brings people into your ads, or in the case of weak headlines, what will get them overlooked. So, write 10 headlines, and from those pick the best of the bunch. Polish and tweak it until it really snaps people wake. Headlines are just as important in ezine advertising as they are in any other form of Internet marketing advertising. You need to pull people into your ad.

When you write the body of your ad, do something Jimmy D. Brown always recommends … Give them incomplete information. You only have to write about 2 -3 sentences, but of course, follow the ezine's editorial guidelines. Just make people wonder about your sales page. Make them go to it to learn about and potentially buy what you have to sell.

When choosing potential ezines to advertise in, be sure to check them out first and see if they're right for your ad. Where are they placed? The closer to the top of the page and the left-hand side, the better because that's where people generally look first. Above the fold (what you see when you arrive at a site or open an email) is also prime advertising real estate. Just be sure your ads will not show up at the very bottom of the page, be mashed in with a bunch of other ads, or show up in the lower right-hand corner. Your chances of even being seen there are not good.

But that's only one way to advertise in an ezine. Write an article and submit it to the ezine editor. That's free advertising! Ezines are always scouring the web for quality, free content in their niche, and if you can provide it, you'll be able to submit to that ezine all the time. Just be sure to provide the quality info that they're looking for. You do not have to be a grammar genius, just be sure to use the spell checker and then go over the article again before submitting. Spell checkers just do not pick up all mistakes, and presenting an article properly is the best way to have it accepted.

Paid advertising and article marketing are two great ways to get Internet marketing bang for your buck. Writing an article in an ezine and advertising at the same time is the best way to …

Internet business is about abundance. Connie Green and I just had a little exchange on Twitter about how scarcity is all in your head. By scarcity, I'm talking about the attitude that there is not enough to go 'round, that the economy has shrunk, that disaster is looming, if it has not already overtaken you.

The current economic problems are real enough, just ask anyone who has lost their job and can not make their payments.

But what caused all of this mess?

The sub-prime fiasco triggered things for sure, all driven by greed.

But then what happened? First of all, the financial sector switched from greed to scarcity. They suddenly worried that there was not enough credit to go around. So banks reduced how much credit they were willing to extend, and the credit crunch became a reality.

OK, I'm over-simplifying, but basically, a negative attitude of scarcity makes a bad situation worse.

The media, always a magnet and amplifier of negative stories of all sorts, picked up on it, and projected it into a world wide crisis. People lost confidence, and went into scarcity mode. That's when the rot really set in, that's when media predictions became reality, a self-fulfilling prophecy.

What I've noticed in the internet marketing world though, is that people are remaining bullish. No one is whining about doom and gloom. Many are seeing their best year ever.

We are resistant to the scarcity attitude virus.

Because scarcity is all in your head. Right now, there is an abundance of good deals for example. True, not everyone has the cash or credit on hand to take advantage of them. But are they helping themselves by dwelling on what they do not have?

Now is the best time to build a business. Talent, rent, equipment, supplies, all come cheap in a down economy. If you can survive this you can survive anything. And many businesses take some time to set up and get off the ground. By the time that happens, the worst of the current economy will be over and you will be well placed to take advantage of the upsurge, while others are scrambling to get started.

This is also a great time to get going with your internet business. Stay positive, build value, promote what you've got, and you're sure to win. …

International business is all business transactions-private and governmental-that involve two or more countries. Why should one be interested in studying international business? The simplest answer is that international business comprises a large and growing portion of the world’s total business. Today, almost all companies, large or small, are affected by global events and competition because most sell output to and/or secure suppliers from foreign countries and/or compete against products and services that come from abroad.

More companies that engage in some form of international business are involved in exporting and importing than in any other type of business transaction. Many of the international business experts argue that exporting is a logical process with a natural structure, which can be viewed primarily as a method of understanding the target country’s environment, using the appropriate marketing mix, developing a marketing plan based upon the use of the mix, implementing a plan through a strategy and finally, using a control method to ensure the strategy is adhered to. This exporting process is reviewed and evaluated regularly and modifications are made to the use of the mix, to take account of market changes impacting upon competitiveness. This view seems to suggest that much of the international business theory related to enterprises, which are internationally based and have global ambitions, does often change depending on the special requirements of each country.

Another core issue is the company’s growth and the importance of networking and interaction. This view looks at the way in which companies and organisations interact and consequently network with each other to gain commercial advantage in world markets. The network can be using similar subcontractors or components, sharing research and development costs or operating within the same governmental framework. Clearly, when businesses formulate a trading block with no internal barriers they are actually creating their own networks. Collaborations in aerospace, vehicle manufactures and engineering have all sponsored the development of a country’s or a group of countries’ outlook based on their own internal market network. This network and interaction approach to internationalisation shows the substance of being able to influence decisions when knowing how the global network players work or interact.

For example, a crucial market network is that of the Middle East. Middle East countries are rich, diverse markets, with a vibrant and varied cultural heritage. This means that although there has been a harmonisation process during the past few years, differences still exist. Rather than business being simpler as a result, it should be recognised that because of regulations and the need those countries have to restructure as they enter the global market, performing any kind of business can be highly complex. It should be remembered though that the Middle-Eastern countries have a low-income average and like to have their cultural differences recognised. Those firms that will or have recognised these facts have a good chance of developing a successful marketing strategy to meet their needs. Fortunately some firms have realised these important differences and reacted adequately when strategic decisions had …