PF Flyers Hires Lisa Lewis as Chief Marketing Officer
BOSTON, May well 2, 2022 /PRNewswire/ — PF Flyers, the vintage American sneaker brand, announces now that Lisa Lewis has joined the firm as Chief Marketing Officer (CMO). Lewis will be liable for relaunching the brand and establishing its posture in the sneaker and way of living market.
Lisa joins PF Flyers with more than 20 yrs of knowledge as a marketer and model builder. She leads with a strong aim on generating partaking client ordeals that boost model relevance.
“Right after an substantial lookup, we’ve last but not least found a marketing executive who I feel is the great healthy for our brand name. Lisa’s marketplace experience is unmatched, and I’m quite enthusiastic to see the place we can acquire PF Flyers with her groundbreaking the marketing technique,” reported Kassia Davis, Executive Chairwoman and Operator of PF Flyers.
Prior to her most recent part as the Main Marketing Officer at Piaggio Rapid Forward, Lisa put in seven years at Sonos Inc. where she was ultimately appointed as the World wide Head of Products Collaborations. Her resume also involves performing as Model Supervisor at Converse for the Chuck Taylor brand name serving as Head of Life-style and Songs Marketing at Puma and keeping the function of Vice President of Marketing for Keds, where she was portion of an all-women management group – unparalleled for the sneaker market. Her passion for comprehending the voice of youth and the fusion of sport, tunes, leisure and technological innovation introduced success to each individual of these models. Lisa holds a BA in Business Administration from Curry College.
“I am enthusiastic to choose on this new leadership function with Kassia and the group and appear forward to making on the brand’s abundant heritage and legacy. I have spent more than 20 a long time in the purchaser marketing marketplace, and around a decade in footwear. I am really inspired by the chance for PF Flyers to convey a refreshing viewpoint to the field, especially as a lady-led brand,” mentioned Lisa Lewis, Main Marketing Officer at PF Flyers.
About PF Flyers:
Acquired by Kassia Davis in 2021, PF Flyers is an American manufacturer of way of life shoes, formerly owned and produced by New Equilibrium. The model attracts on 85 a long time of custom to make manner-forward, every day footwear that prospects the way in ease and comfort know-how. Founded in 1937 by B.F. Goodrich, PF Flyers has been declared just one of the first American sneaker brand names.
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Source PF Flyers
