Meta has today launched a new podcast sequence, Linked which tells the lesser-known tales and explores the previous, current and foreseeable future in important parts of marketing, advertising and shopper behaviour. You can listen to the 1st episode Listed here.
The new year is hosted by HardHat founder and behavioural science guru Dan Monheit, and functions a vary of industry luminaries offering their insights on essential matters.
In the five-episode time, Monheit explores several subject areas like the the evolution of on the internet advertising and how manufacturers are adapting for a much more clear upcoming.
Monheit will host a range of professionals on the matter, such as world-wide-web historian Brian McCullough, IAB Australia CEO Gai Le Roy, social media strategist Meg Coffey, WPP AUNZ president Rose Herceg, and Spotify’s Belle Taylor
Connected will also check out awareness as a marketing metric, with marketing science skilled Dr Karen Nelson-Subject, Coles CMO Lisa Ronson and globally renowned media strategist Faris Yakob introducing their abilities to the matter.
The methods in which messaging applications are producing new possibilities for brand names will also be talked over, with insights from Warehouse Group CMO Jonathan Waecker and social researcher Claire Madden.
“Following the massive achievement of the award-profitable Face 2 Deal with podcast collection, we required to evolve the channel to look at some of the most important marketplace difficulties and give marketers an entertaining and educational new useful resource,” stated Meta director of marketing Australia, Alexandra Sloane.
“With the marketing planet evolving so speedily we needed to take time to investigate these topics, and the punchy 20-moment episodes pack in a ton of information, insights and inspiration to assist marketers get to grips with the ever-altering landscape.”
The podcast is created by marketing material specialists Very clear Hayes Consulting.
New episodes of Related will be obtainable weekly throughout all major podcast platforms.
Director of Marketing, Australia and New Zealand – Alexandra Sloane
Business Marketing Manager, ANZ – Georgina Gellert
Marketing Lead, ANZ – Evelyn Bishop
Very clear Hayes Consulting
Information Director – Alex Hayes, Obvious Hayes Consulting
Producers – Jonelle Lawrence, Sophie Woods, Leah Yeung
Information Assist – Akansha Singh, Courtney Devereux
Engineering, Sound and Audio Composition – Adrian Breakspear
Scriptwriter – Anna Spargo-Ryan