Marketing Technology Landscape 2022: search 9,932 solutions on martechmap.com
It is #MartechDay!
I’m delighted to finally share with you the 2022 marketing technology landscape, a joint output amongst myself and Frans Riemersma of MartechTribe (and a whole bunch of fantastic contributors). In this article are the important issues you want to know:
The wild-and-crazy 11-year development of the martech landscape appears to be like this:
Or, if you like a far more quantitative perspective of the 6,521% development in excess of all those 11 many years:
We retired the moniker “Martech 5000”, which had quickly come to be a misnomer. This calendar year it would have been virtually the Martech 10,000! As a substitute, we have renamed this undertaking “Martech Map” because…
We have launched a new interactive web page at martechmap.com, no cost to use, that allows you lookup, sort, and filter the full landscape. You can lookup by search term. You can filter by a vendor’s HQ state. You can rearrange the show, zoom in, and even make a PDF of your personal.
Disclaimer: the internet site is continue to in beta, so please bear with us by way of any rough edges.
You can also lead to the knowledge established — and be sure to do! Locate one thing wrong in the details? Missing vendor? Seller which is adjusted groups or long gone away? Enable us know. We take into consideration this a group project, and we gladly rejoice all of the contributors to it.
The massive scale and speedy amount of change of the martech sector and the wealth of methods inside it was no more time very well-served by a as soon as-a-year, static graphic. It is a place in time, which is intriguing to see year-more than-yr. But we want this neighborhood source to be a little something that is current on a additional constant basis.
By now creating the graphic algorithmically, it is easy to launch updates in a subject of minutes — versus the dark ages of hand-inserting little logos manually on a slide (hats off to you, Anand Thaker and Jeff Eckman, for all your prior help with that!). By working with a vendor’s favicon from their web-site, which we can refresh at any time, we also conserve the two ourselves and distributors from the angst of out-of-date logos.
The aesthetic is various with this grid of favicon logos, but the functional added benefits of instant updates weigh seriously in its favor. Just as each and every other part of marketing and martech is evolving, so as well need to the martech landscape.
Point out of Martech 2022 Report
Of program, a single of the perennial reactions to the martech landscape is: how can there be so several sellers? How has this market place not consolidated nevertheless? Surely it is destined to collapse, any moment now, ideal?
These are good questions to question. I request them myself all the time.
It’s worthy of noting that 972 sellers from the 2020 landscape were taken off for 2022, possibly owing to becoming acquired or some much less pleased exit from the current market. That’s 12% churn from two years in the past! The martech landscape does consolidate.
But at the same time, new vendors maintain entering the current market (and extra who have been in the sector preserve receiving discovered in our ongoing analysis). Even though 972 vendors have been taken out, a whopping 2,904 suppliers were extra, which introduced the net complete from 8,000 to 9,932.
Frans and I have many products and theses that provide some clarification to these dynamics that we see in the industry. This year, we’ve incorporated them — alongside with a bunch of other great details about stack adoption patterns — in a State of Martech 2022 report.
It is totally free for you to download (wholly ungated):
(As a bonus, the report also contains all of the entries to The Stackies 2022: Marketing Tech Stack Awards, so you can evaluate examples of how other providers have mixed martech answers in their marketing stacks.)
The analysis for this job and the accompanying report was generously supported by these 6 sponsors. We would kindly really encourage you to verify them out:
In addition, we have made a “gratitude graphic” that reflects the several contributors to the martech landscape info established. We hope you are going to be a part of them for a long run update that includes contributions you determine to make.
Merry #MartechDay to you — I hope you love this new graphic, report, and interactive web page.
