Influencer Marketing Associate – Idealist
OVERVIEW
The climate unexpected emergency is right here. The earth as we know it is functioning out of time and the window for compact, incremental motion has closed. Rather, we want an emergency-degree reaction to avert weather catastrophe—and leaders with the braveness and mandate to just take bold motion. Our crucial window of chance to audio the alarm is ever-narrowing and the time to act is now.
ACE’s mission is to teach, inspire and help young men and women to lead the fight for their future. We accomplish our mission by reaching tens of millions of youthful people today with our plans every 12 months, teaching a new era of leaders, amplifying youth voices to change the narrative, and raising numerous youth participation in our democracy.
Our staff members and board users are dynamic, assorted, and talented, and our group is at the moment increasing to satisfy this essential instant of option.
Job SUMMARY
ACE at the moment has a lot more than 7,900 youth climate influencers in its Creator Collective. These influencers have an aggregate reach of more than 100 million followers on TikTok, Instagram, YouTube and Twitch. To our information, ACE is creating the biggest youth weather influencer network in the environment.
The Influencer Marketing Associate will assistance to devise and execute our system to decentralize and diversify our techniques of developing our Youth Motion Network (YAN) as a result of substantial-scale influencer marketing strategies through the Creator Collective. This placement will be essential in moving our massive marketing investment away from social media organizations like Fb and Google, and into the hands of our essential stakeholders—young persons.
This part will assistance channel the youth voice, empowering them to encourage other young people and culture at large—especially communities of color—to act on the local climate emergency.
This is a total-time place centered remotely anyplace in the US. The Influencer Marketing Affiliate will operate from household, fulfill weekly by online video chat with groups and have weekly national entire workers conferences with colleagues on the web.
Significant FUNCTIONS
- Use in-list, natural look for, and compensated outreach methods to establish and recruit youth micro-influencers, when making use of an fairness lens.
- Take care of our SMS decide-in pathways, search phrases, and monitoring one-way links/procedures to evaluate the success of influencer articles.
- Take care of a huge variety of creators in the course of just about every period of content generation and use influencer aggregator resources.
- Perform community building and outreach in our network of creators, supplying means and ability-share alternatives.
- Coordinate with our advertisements crew to strengthen and repurpose creator content material for electronic adverts.
- Deal with influencer marketing and communications suppliers when applicable.
Essential Obligations
- Setting up procedures and devices: Take care of and enhance our very scalable on the web program that guides creators from indicator up, by way of material generation, and finally to payment.
- Digital engagement and outreach: Compose and send out e-mail, textual content messages and other communications to our network of 880k+ youth activists and 7,900+ creators to inspire them to produce more content.
- Marketing campaign approach: Acquire ownership of digital outreach for some of our certain marketing marketing campaign verticals which includes ideation.
- Continue to be up to date: Preserve on top rated of traits and hashtags in just the quick-sort online video ecosystems like TikTok, Reels, or Triller.
- Influencer help: Vet, edit and supply high quality feed-back on video material from influencers, and also present the infrastructure that supports creators with movie property. Act as the liaison amongst the ACE Marketing and Communications Team and influencers.
Skills
The great applicant for this job will be enthusiastic to get on a problem, self-enthusiastic with oodles of initiative and persistence, and have the following ordeals and skills sets:
Wonderful candidates will have some of the skills and knowledge listed below:
- Experience with operating some or all of the components of a electronic marketing campaign, including fluency with common digital instruments and technological innovation, and comfortable discovering new tech.
- You have a demanding eye for depth and are not able to overlook any out-of-position trivialities these as misplaced commas, extra spaces, or misconfigured configurations.
- You have a strong intestine intuition for content material assessment on what is suitable material for sponsored ACE movies. This would include things like seeking for profanity or other age-ideal concerns, fact-examining figures, and reviews manufactured in creators’ movies, and creating absolutely sure that all information is non-partisan (due to the fact ACE is a registered 501c3 non-income).
- Thrive in a quickly-paced agile business, wherever we are making an attempt out new thoughts, making out new procedures, and rising quickly in knowledge complexity.
- You are seasoned in influencer marketing and have labored with information creators prior to in a former role.
- You have experience doing work with youth or on challenges that young individuals treatment about, and you are deeply connected with developments and issues pertinent to a youth audience.
- You have mastery of social media platforms and attributes together with TikTok, Instagram, and extra.
Preferred Skills:
- Working experience running an influencer management software program like Upfluence, Creator IQ
- Vast information of social media platforms, their creators and the interior workings of system communities
- Nonprofit expertise and/or an knowledge of 501(c)(3) organizations
- Current experience or willingness to master developments in local climate education and learning, youth organizing, and the weather movement.
- Being familiar with of climate adjust, local climate justice, the ecosystem, and associated social justice difficulties
- Excellent oral and composed conversation techniques in English
- Sturdy laptop or computer techniques (Google Suite)
- We have no formal training specifications
Staff must be in a position to perform the vital features of the position satisfactorily. Fair lodging will be created to enable workforce with disabilities to conduct the important functions of their work, absent undue hardship.