Some years ago, it was generally accepted that all that you had to do to get your website ranked highly in the search engines was to use the right keywords, put them into your domain name, and get lots of backlinks from wherever you could to your website.
But when Google changed its algorithms a lot of websites were no longer showing on the search rankings. These were websites with keyword-stuffed, low quality content or those that were buying low quality links via link networks.
But the smart online marketers were building stronger business brands to stay high in the search rankings. This is what they did and continue to do:
Creating relationships with your customers is key. It is about developing your business as a symbol that stands for something. When customers can recognize a brand and associate that with a positive experience, they are more likely to buy from that business again. It’s about providing value, advice and guidance to your customer rather than just constantly trying to sell them something.
Quality Not Quantity
Building a trustworthy online business centers on providing quality content. When visitors to a website see that they get something of value, then they will be encouraged to stay longer, bookmark your site, and feel confident to buy from you. Google recognize this and its algorithms take into account the quality of your website content.
To build the reputation of your online business look for high-quality links from relevant and quality websites that are seen to provide high value. Links from poor quality websites do nothing the help your rankings. They can even lead to your business being penalized if it’s done wrong
This is one of the best ways to engage with your customers. People looking at and sharing your content on social media will be noticed by the search engines. Also, having a strong following across social media safeguards you from any unforeseeable future algorithms Google may put into practice.
Search Engine Optimization (SEO)
This is a term used for techniques to increase the number of visitors to a website when they have been searching for a phrase or term. It uses a combination of popular keyword phrases, keyword analysis and link building to achieve this. A basic knowledge of SEO is necessary to organize websites properly. Links, keywords, and on-page optimization play important roles in getting your website ranked.