Google’s Digital Marketing Certification Course Recommends Word Count & Keyword Density

Google supplied its formal Google taught and backed digital marketing certification and courses, as we claimed about a few weeks ago. Guess what Web optimization tips and recommendations Google delivers in this system? Yep, obtaining far more than 300 phrases on a website page and earning certain you have an keyword density of about 2%.

As a reminder, these programs are taught by Googlers, Google explained “all system instructors are Google workforce who are subject matter-matter experts.” And Googlers actually wrote a slide that suggests “produce a lot more than 300 terms on your net web page, your webpage is far more probably to be rated increased in research motor outcome internet pages if you produce a larger volume of quality written content.” Google also wrote “hold your key word density under an business standard of 2%, this suggests that 2% of the words and phrases on the webpage or fewer need to be focus on keywords.”

Below is the slide from Gianluca Fiorelli on Twitter of this system:

Danny Sullivan from Google replied on Twitter saying “I’m not on the team that made that, nor are they portion of the Search workforce.” Danny said the advice is not appropriate, he said “as a person from the Research team, we will not recommend any limitations or “density” or just about anything like that.” He then stated “this can be ignored”, to dismiss that advice from a Google taught course.

Listed here is his tweet:

I’m not on the crew that created that, nor are they aspect of the Lookup group. As someone from the Look for group, we you should not advise any limiits or “density” or something like that. This can be overlooked I will move it on. Our assistance from Look for is below. https://t.co/zjvjWismrV

— Danny Sullivan (@dannysullivan) May possibly 9, 2022

Yet another rationale why Google should really not be featuring digital marketing certification than consist of study course substance on Search engine marketing. We did see this coming and understood this was a poor notion in general for Google to supply any certification that involves Web optimization. Now, even much more so when the Search engine marketing assistance is a little something the Google Lookup group is telling you to “disregard.”

Forum dialogue at Twitter.

Update: Google dropped that slide from the system work within 24 hrs:

So, @21Interferenze sent me an update about the Search engine marketing component of the Electronic Marketing training course by Google on Coursera, and they stop the search term stuffing component. Screenshot beneath ⬇️
cc: @rustybrick @dannysullivan pic.twitter.com/moX3VRKI5L

— Gianluca Fiorelli (@gfiorelli1) Could 11, 2022