One of the best free business marketing plans there is, has got to be e-book viral marketing. This form of advertising offers so many marketing advantages, it makes the possibilities endless. What makes e-book viral marketing so powerful is the fact that your advertising vehicle is also one of your products.
What I mean by this is that the e-books you sell, solves a problem or provide information to the reader that they find valuable. This fact alone makes the e-book viral in nature, because people that get solutions from the e-book will share copies with family and friends that might need same solutions.
Now from a marketing viewpoint e-books offer the marketer a wide choice of marketing advantages. For one thing you can use them to promote products that are related to the content of the e-books, in other words if you had an e-book about skin care you could have affiliate links seated in the paragraphs pointing to various cosmetic products. The links could be put in the paragraphs in such a way that it just enhances the content and offer the reader more resources, and not coming off as an advertisement.
As well as helping the marketer to sell more products the e-books can also help you acquire more affiliates to help you circulate the book. One way to do this is by having rebrandable affiliate links inside the e-book, ideally have two tear affiliate links, so that sales generated from the next person to rebrand the links on the e-book, will also make you a commission from there efforts.
Viral e-books can also slowly build a huge amount of traffic over time. At the bottom of the e-book in the resource section you can leave a link back to your website. This link can be a link offering your readers more information and can lead to many visitors over the coming years.
As well as the e-book sending your website traffic it can also be very effective in building your list of subscribers. For instance you could offer your readers a link to your squeeze page, were you could offer more valuable information in the form of free e-books, in exchange for subscribing to your newsletter.
These and many other methods make viral e-books one of the best free business marketing ideas online.