Equifax and Team Velocity Partner to Drive Innovative Marketing Solutions for Auto Dealers | 2022-03-11

ATLANTA and STERLING, Va., March 11, 2022 /PRNewswire/ — Equifax&circledR (NYSE: EFX) and Crew Velocity Marketing, a Details Pushed Holdings organization (DDH), have partnered to provide an revolutionary new membership marketing assistance for automotive sellers through Staff Velocity’s not too long ago introduced Qualified Consumer giving. Employing anonymized Equifax differentiated details property, Staff Velocity has designed a proprietary propensity score to determine and target “great-time” shoppers – the folks who are credit history-capable and most very likely to buy a car now.

With chip shortages impacting automotive inventory supply for the second year in a row, competitiveness is larger than at any time for sellers to uncover the proper buyers who are completely ready to transact and can afford to pay for a automobile. Crew Velocity makes use of lease-conclusion insight and information to very best determine shoppers who are most possible to transact next, encouraging dealers provide gives and generate sales conversion to possible buyers with an average return on investment (ROI) of 26:1.

As a profits agent for Equifax approved to fulfill close-to-close prescreen systems, Capable Customer can support sellers focus on and marketplace to folks who fulfill a variety of credit and economical necessities, such as prospects with present-day or past automotive loans and leases in accordance with Truthful Credit Reporting Act (FCRA) tips. The new subscription support allows dealers to focus on buyers in their geographic place with an present across mail, e mail and on the internet channels.

“Equifax has crafted its business with the knowledge that far more knowledge powers greater decisions. The company’s differentiated data property and intensive geographic protection is a must have to our sellers in a put up-COVID profits environment,” stated William Reilly, Main Working Officer of Team Velocity. “Our campaign distribution mixed with the electric power of the Equifax details has generated huge ROI for our buyers.”

“In 2021, our Certified Client plans with dealer shoppers not only assisted improve ROI, but also assisted strengthen inventory by trade-ins. By expanding our cross-media off lease and trade cycle method using Equifax facts, we assume to develop on our success,” remarked Scott Fletcher, husband or wife at Staff Velocity and founder of Capable Client.

“Equifax has a long historical past and tradition of doing the job with our automotive companions to establish revolutionary solutions for the business. We are proud to carry our unique and differentiated details property to assistance dealers much more proficiently current market to in-market place customers and drive revenue,” said Lena Bourgeois, Common Manager of Equifax Automotive Expert services from Equifax. “We are looking forward to supporting Staff Velocity provide this future iteration of omnichannel targeting to current market with Certified Buyer.”

Experienced Client is obtainable now. To understand more about this new membership marketing assistance for vehicle sellers, look at this online video or visit thequalifiedcustomer.com. You can also stop by booth #3507W at the NADA Expo 2022 on March 11-13, 2022.

ABOUT Crew VELOCITY&circledR

Staff Velocity&circledR is revolutionizing the automotive industry with slicing-edge engineering to aid dealers market and assistance far more automobiles. Manufactured by dealers, for dealers, we serve our shoppers with a technologies platform that empowers them to execute clever marketing throughout on the web and offline channels. We purpose to produce a frictionless client expertise, from the original engagement to a last transaction. For extra facts, pay a visit to www.teamvelocitymarketing.com.

ABOUT EQUIFAX

At Equifax (NYSE: EFX), we imagine awareness drives progress. As a worldwide knowledge, analytics, and technologies firm, we enjoy an essential function in the global overall economy by aiding money establishments, businesses, businesses, and federal government agencies make significant decisions with increased confidence. Our one of a kind mix of differentiated details, analytics, and cloud technologies drives insights to electrical power decisions to shift people today ahead. Headquartered in Atlanta and supported by a lot more than 13,000 staff around the globe, Equifax operates or has investments in 24 nations in North America, Central and South America, Europe, and the Asia Pacific location. For extra information, visit Equifax.com.

FOR Far more Information and facts

Kate Walker for Equifax

[email protected]

Scott Fletcher for Qualified Consumer

[email protected]