- Staff ITG has 1,000+ workers across the British isles, Europe and The usa, with its sights set on international development
- Clientele include things like some of the world’s most recognisable brands such as GSK, Heineken, Jaguar Land Rover and PUMA
LONDON, March 28, 2022 /PRNewswire/ — Bridgepoint has acquired a majority stake in quickly-increasing Encouraged Wondering Team (Group ITG) from previous shareholder Equistone Partners Europe (Equistone) for an undisclosed sum. Bridgepoint’s investment decision will assist the current administration workforce to deliver the following stage of Workforce ITG’s progress internationally, focused on U.S. growth with its cloud-centered marketing technological innovation and marketing expert services.
Headquartered in Birmingham, Uk, with in excess of 1,000 personnel across places of work in Europe and America, Staff ITG is reworking the way world-wide brands work their marketing. Founded in 2009, the enterprise has presently become the ‘go-to’ remedy for quite a few main organizations, like some of the world’s most recognisable brands: GSK, Jaguar Land Rover, Heineken, PUMA, Currys and quite a few far more.
Group ITG is a technology-led, multichannel marketing activation business. Its disruptive marketing engineering (martech) system, CanopyCloud, is supported by its 24-hour inventive generation studio and award-successful customer expert services ranging from system, artistic and imaginative generation, to shipping and delivery, overall performance marketing, Tv set, film and images. This blended model of engineering and services makes it possible for Crew ITG to quickly deploy bespoke solutions created around person customer needs all aimed at offering efficiencies and creating rapid, agile marketing partnerships that make amazing effects across all channels.
Simon Ward, CEO of Team ITG, commented: “Our achievements has been crafted on revolutionising the way entrepreneurs operate, liberating them from wearisome administrative responsibilities by way of our integrated ecosystem of match-changing technological innovation and entire world-class inventive solutions. Made by entrepreneurs for entrepreneurs, our martech system is highly progressive, refreshingly intuitive, and very effective. GSK, just one of our a lot of worldwide consumers, recently explained our CanopyCloud platform as ‘the future and coronary heart of their articles functions.’
“We would like to thank Equistone for its amazing assistance in building our business around the previous four years. And now, our romance with Bridgepoint is one more fantastic milestone in our journey as we expand globally. We have the group and the methods to deliver even a lot more highly effective outcomes for our consumers throughout the globe though also establishing a host of enjoyable new partnerships.”
Emma Watford, partner and co-head of Bridgepoint’s financial investment actions in the British isles, mentioned: “Team ITG is a profitable marketing functions services business with a persuasive software package providing, CanopyCloud. It operates in a really huge, escalating and fragmented marketplace that rewards from the growing need for automation driven by the change to digital and personalised marketing. We’re excited to be backing the workforce at a very important time as they scale their engineering supplying and grow to be significantly worldwide – spots where we can offer the essential abilities to accompany them on this up coming stage in their journey.”
Whilst Equistone has bought its greater part stake, the company has reinvested in Crew ITG by way of its dedicated Reinvestment Fund. This displays Equistone’s ongoing assist and self confidence in the govt workforce, the driving force guiding the up coming stage of Crew ITG’s progress.
Paul Harper, Partner at Equistone, explained: “We are proud to have partnered with Simon and the crew through this fantastic section of the firm’s development, comprising sturdy natural and organic and acquisitive progress. We are also delighted to be reinvesting in Workforce ITG as a minority shareholder and look ahead to continuing to help the business’s formidable worldwide growth technique.”
Bridgepoint was suggested on the deal by Alantra, JEGI Clarity, Allen & Overy, EY and Bain & Firm. Team ITG and Equistone have been suggested by GP Bullhound and Eversheds Sutherland.
Look at initial content material:https://www.prnewswire.com/news-releases/bridgepoint-acquires-marketing-technological innovation-and-expert services-leader-workforce-itg-from-equistone-to-accelerate-its-global-advancement-301511242.html
Source Team ITG