Another company called Meta says Facebook rebrand ‘obliterated’ its business
The tech giant’s move “obliterated” the smaller company’s business, according to allegations in the complaint from MetaX, filed in the Southern District Court of New York on Tuesday. “Meta’s small business stands no chance against the corporate behemoth,” the complaint states.
MetaX is seeking an injunction ordering Facebook’s parent company to cease the use of the Meta name in connection with products, services or activities related to virtual, augmented or extended reality, as well as unspecified damages, according to the complaint.
Representatives for the Facebook parent company did not immediately respond to a request for comment.
In the complaint, MetaX alleges that in negotiations following Facebook’s name change, the tech giant asserted that the two companies provide”drastically different goods and services,” calling itself a “social technology company.”
MetaX in its lawsuit said it “can no longer provide services and products under the Meta mark because consumers are likely to mistakenly believe that Meta’s products and services emanate from Facebook and the toxicity that is inextricably linked with the Facebook brand.”