9 Awesome Campaign Ideas to Drive ROI

The numbers keep favoring this medium. According to a HubSpot study, more than 50% of U.S. email users check their inboxes more than ten times daily. Many of these users also prefer getting brand updates via their email inboxes.

So, how can you capitalize on the massive and ever-growing popularity of email marketing within the hotel industry? Let’s find out.

Hotel Industry Overview

Marketing within the hotel industry has never been more critical than it is today. The industry has experienced one of the worst economic downtimes since the 2008 recession. In 2020, the industry took a massive dip after the Covid-19 pandemic made traveling impossible, with governments enforcing lockdowns and travel restrictions.

Thus, during this recovery phase, the most advantaged businesses are those that’ll leverage the power of marketing. Email marketing is one of the most powerful tools you can use.

Online marketing within the hotel industry is becoming more powerful as new trends emerge. Some of the trends shaping the hotel industry include:

Digitized Guest Experiences

Hoteliers are now turning to apps to manage services and customers. Contact-less technology is now easier to control many aspects of the experience and guest cycle. Thus, traditional, customer-facing services are being overhauled.

Personalization

The modern hotel guest wants to be recognized and treated as an individual. Hotels going the extra mile with personalization are using personalized email marketing to make a more significant impact on the masses.

When combined with data such as previous buying and booking habits, personalization enables hotels to tailor personalized experiences, offers, and promotions.

Virtual And Augmented Reality

It’s no surprise consumers have an eye for visual content. Thus, it’s only natural that the hotel industry capitalizes on features such as virtual tours to conjure up digital environments that show customers the experience of staying in the hotel. You can link to the virtual tour in your marketing email.

The Benefits of Email Marketing and Newsletters for Hotels

Modern trends might point toward email marketing being one of the make-or-break strategies for effectively marketing your hotel. But what benefits would compel you to take the path? Here are a few.

Cost Savings

Compared to other forms of marketing, email marketing is the most cost-effective. Many platforms offer email marketing at very affordable rates, some even for free, depending on how many emails you wish to send.

Despite being low-cost, most email marketing platforms come with rich features such as personalization to increase the campaign’s efficiency and scheduling to ensure the marketing emails are sent at the right time.

Speed And Effectiveness

You can send marketing emails to hundreds or thousands of customers with just one click. On most platforms, you only have to provide a list or lists of contacts you want to receive the marketing emails. These contacts are also saved for later use, making running subsequent campaigns faster.

Therefore, the only thing you have to worry about when sending your emails is having attractive visuals and catchy content that will increase your conversion rate.

Better ROI

According to VentureBeat, email marketing has one of the highest ROIs among other forms of digital advertising. On average, you get $36 for every $1 spent. According to McKinsey, the conversion rates may even be three times higher than social media.

Better Guest Rapport

Email marketing allows your brand to offer personalized guest services through one-to-one marketing campaigns. With effective email marketing, you start nurturing the relationship with your guest the moment they book a room.

They can start requesting unique additions they might want in their bookings, such as more personalized room service or food menu. Thus, don’t just send the pre-arrival email after they’ve made their booking and leave them dry and confused.

Building a great rapport this early increases the chances of your guest having a pleasant stay which translates to better reviews and repeat customers.

Extended Brand Online Presence

Email marketing is an effective avenue to grow your online brand presence beyond social media. Also, with every email you send, you have the opportunity to promote your hotel’s social media pages, further improving your brand’s online presence.

For instance, in the pre-arrival email, you can ask guests to follow your Facebook or Instagram page for a special offer during their stay.

9 Awesome Email Marketing Ideas for Hotels

How do you unlock the full potential of email marketing in the hotel industry? Here are a few hotel newsletter ideas you can implement to see transformative changes.

1.   Location Newsletters

Email marketing lets hotels tell their customers more about the location and relevant tidbits that will make their stay pleasant. Location newsletters offer a great way of doing this.

With a location newsletter, you can give your customer information about the location, such as local attractions, tours, and map guides, to add value to the hotel’s already excellent services and amenities.

Location newsletters also convince customers to book for longer, more expensive, and more often if they get an unforgettable experience.

Here’s a great example of a location newsletter:

Planning what to do for the summer in New York? Check out the fun activities on visitnyc.myhotel.com.

1. Great summer festivals
2. New places and joints in NYC
3. Fun New York City Rides
4. Free concerts featuring big names

2. Culinary Newsletters

Hotel guests often pair a location with its food. A culinary newsletter will connect your hotel’s location with its culinary experiences. Use this marketing email to tell them the different kinds of food they can try at your hotel and the fantastic choices they can find within the vicinity.

You can entice customers to book by pairing this information with offers that deliver a great culinary experience. For instance, booking over a local cultural holiday may come with a fully-paid buffet of all local cuisines for the guests to try.

3. Promotional Newsletters

Promotional newsletters often go hand in hand with inspirational newsletters. Inspirational newsletters seek to add value to the consumer. They sell less but instead teach more. For instance, you may send newsletters about hospitality, tips for making a worthwhile booking, and great insights about your hotel’s location to have the consumer learn more and make informed decisions.

Promotional newsletters follow to make the sale and prompt the prospect to make a booking.

The rule of thumb is to send 80% inspirational and 20% promotional newsletters. You do not appear spammy; most of the time thus, the consumer will be willing to convert once they get the promotional newsletter.

4. Special Campaigns