You are new to this online business industry, want to make an impression and have a dream of making your business a brand, we would recommend you to have a close look on our 4 important online business elements. These are going to be helpful in boosting your success rate and are also considered to be the building blocks for any online venture.
Above all, I would rate the importance of website design and its developmental structure on top because of the following reasons…
The website design is going to be the face value of your business. How your business is going to represent itself to your target audience solely depends on the look and feel of your site. If you are an e-commerce or a blog, then your website becomes even more valuable. The user must find easy navigation bars to help them explore throughout the site in simple and easy clicks. The overall use of colour theme is going to help in enticing more visitors to your site and then insisting them to stay on your site as well.
The developmental structure becomes valuable because your site must be in sync with the guidelines of search engines (specifically Google as it has a monopoly in search engine market). If your website can keep Google happy, then you can expect Google keeping you happy, which means a favourable ranking in its SERPs.
After the design and development, I would move to content. It is considered to be one of the driving forces in any business world, be it the online or offline. The content should be qualitative, relevant and should be in the interest line of your readers (if you are running a blog site). It should be grammatically sound and must have the right percentage of keywords (Google punishes for keyword stuffing and I am sure you don’t want to do that). Ultimately, you should be producing content which is user friendly in order to be Google friendly.
In this tech oriented world, where everyone is on one of the other social media channels, you cannot skip the importance of SNS (social networking sites) to promote your business to your target audience. You must integrate one of the popular sites like Facebook, Twitter, Pinstagram, LinkedIn and few more into your official website. This helps in communicating with your target audience in a new and unique way, which is user friendly, interesting, exciting and encourages creative marketing tactics.