The Top 5 B2B Video Trends for 2022

June 10, 2022·15 min read

We’ve rounded up the five video trends that innovative B2B businesses are embracing in the year ahead. (Hint: It includes expanding to new departments and use cases.)

In the last few years, nearly every aspect of modern business has gone through a digital transformation. In 2020, chaos ensued as organizations abruptly pivoted to a digital-first world. In 2021, the smartest companies got more intentional about crafting digital-first strategies, realizing these changes would become entrenched for years to come. In 2022, front-runners will continue to expand their digital-first strategies, while many later adopters will jump aboard by following video trends.

We’ve witnessed many industry evolutions and passing fads, but few opportunities have felt as significant as the one ahead of us. In this article, we’re sharing our top five predictions for how video will evolve in 2022, including more video across the entire customer lifecycle, video as a core piece of the HR toolkit, and shifting customer preferences from ultra-polished to off-the-cuff.

Smart businesses have a unique opportunity to seize these trends in early 2022 to win over competitors this year and beyond.

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