Effective Ways Software Developers Can Do to Bring Satisfaction to Their Current Clients
In comparison to other types of businesses, if you talk about owners of software firms, it can be a challenge to be providing expert advice to them because you have to learn about some concepts in the field. With the several topics, the most crucial will be software licensing along with its technicalities that affect such a particular area of development and sales. Even so, beyond due diligence and legalities, there are countless other things that software companies must take a closer look for them to ensure sales increase.
When it comes to the current market, if you want to increase your earnings then you either make more sales or charge your clients more for the value of the product that you have given them or even both. Even so, it is important to remember that a lot of software marketers and developers only concentrate on acquiring new clients and have disregarded the need to improve their service to their loyal clients. Some developers take advantage of referral systems where they give their users incentives when their software is shared. Nonetheless, the most effective method in ensuring brand awareness until today is have clients who are genuinely satisfied. That being said, here are some helpful tips to make sure that your loyal clients remain satisfied and make sure to recommend your software and positively review it.
1) Take advantage of software escrow so you have a safe source code
Software developers are often challenged when it comes to choosing between sharing or not sharing to their clients their own source code. The ultimate problem for them if they choose to share their source code to their clients is that they ma be posting them online. When this happens, then other software developers will be taking advantage of your source code by finding it and then modifying some of it. All of this could happen to you in just a snap of a finger. You will no doubt be very surprised at the fact that you have a lot of competitors already when they are just the ones who are cloning your software either for email subscription or for free.
Well, that maybe the worst thing that can happen to your software, but it is actually very possible to happen and has even tried happening to a number of people. In the same line of thought, licensees are becoming concerned as well because they want to still be continually using their application or program even if developers will no longer be giving them updates. In fortunate terms, you can now take advantage of online software escrow services that will help you reach a compromise with these scenarios. You just have to remember to go for high quality services that have proven time and again to be reliable.
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