Is the market you serve full of competitors?
Here are five things to consider when building a business in a market that is full of competitors.
First: Competition is Good
Do not be afraid of competition.
Competition is good.
Competition reports there is a market willing to buy what you want to offer. Just look at all the hamburger joints there are in your town. I'll bet there are a large number of franchise outlets and mom and pop diners in your area all serving hamburgers.
There's lots of competition and enough demand to keep them all in business. The opposite is also true. No competition indications no demand. Going into a market with little or no demand can be more risky and more costably than going into a market with lots of competition.
Let's imagine your company runs gas stations and you want to open a new location. You have a choice between two locations. One location is on a road with no competition and very little traffic. The other location is just off the interstate highway. Two other gas stations are a block away and there is lots of traffic. Which location would you choose? You'd choose the location with lots of traffic and competition.
Lots of competition means a large demand.
It's easier to start a business where there is a large demand than it is to start a business in a market that has little or no demand.
So competition is good.
Second: Do You Have Passion?
Do you have a passion to serve your market?
Make sure you have an affinity for the market you are getting into.
If a market has lots of competition and demand but you have no passion for that market, run away. Do not waste your time.
Your job is to serve and lead that market. If you do not like them, if you do not have a passion to serve and lead that market, run away.
Your passion can help you attract customers. If they refer to your passion then they will drive passed your competition to do business with you. Your passion becomes a competitive advantage.
If you do not have passion for the market you lose that competitive advantage.
Find a market that has demand and you have a passion for it.
Third: Get Smart
Answer these questions:
How well do you know the market?
How well do you know the people you will be serving?
Not how well do you know how to make a product for the market. That comes later.
Does the market have a future or is it dying? It's easier to be successful if you ride the wave of a market that has an upward trend. A rising tide floats all boats.
How well do you know the competition? Are there gaps in the supply and demand of goods and services for that market?
If the competition is offering low-price products, you may want to consider offering high-end products. If the competition …