Starting a lawn care business is not that difficult. Just look at how many young teens are running around with a trailer and some pretty nice equipment. It's not rocket science, but you do need to have some direction. Choosing the right direction takes some knowledge and that is what we are going to give you.
What do I need?
The first thing you need is a desire to start and run a successful business. If your heart is not in it, then you might as well go home. The next thing you need is to write up a business plan for your new venture. This includes coming up with a name for your business, listing your startup expenses, writing a mission statement, and creating a list of short-term and long-term goals. Develop a list of several points that will be key to your success. Finally, you need to lay out the steps you need to take to meet your short-term and long-term goals.
What should I name my business?
Obviously, one of the easiest names to pick is your own, but some people like to get creative and choose names like Razor Lawn Care or Above the Hedge.
What equipment should I get?
This is one of the most important steps to the success of your business. It is the difference between being professional and well … not . You need to get commercial grade equipment if you want to succeed. The amount of use and abuse your equipment is going to have is very substantial. I'm sorry, but Wal-Mart brands are not going to cut it. You need brands like Toro, Husqvarna, and Exmark. To start out with you are going to need a good walk-behind mower, edger, trimmer, and blower. As your business grows you can add a zero-turn radius mower and other equipment as needed.
How do I get clients?
Ok, so you have your business plan, your equipment, and a will to make things work. Now what? Get some clients. Starting out is the toughest time to get clients. The key is to display yourself and your equipment in a professional manner. First impressions are everything. Once you have established yourself, you will not have to work nearly as hard to get more clients. The easiest and cheapest way to get started is to exhaust your circle of influence. That is family members and people that you know. Then you can make some business cards, signs, and flyers. They are not that expensive and you can pass them out pretty easily. If you're still not getting enough clients, then you may need to start going door-to-door. Remember to present yourself and your equipment in the most professional way you can.
What price do I charge?
Pricing is a sticky issue. Nobody has a set formula that is easy to apply. It all depends on your location, competition, customer, and the job. I personally have a $ 25 minimum that I charge for extremely small yards …