Are you an expert in the field of security? That category can include a lot of different businesses – everything from providing bodyguard services to designing software security programs to selling and installing burglar alerts and security cameras.
You know all about your field. You know your abilities and what your clients need from you. But do you know how to win new clients and gain more business share? These days all businesses are clamoring for attention, and there's a lot of competition out there, too. So the old business practices of sending out form letters and paying for an ad in the local phone book is probably not the smartest strategy. The best way to succeed in expanding your client base and securing more contracts is to master the art of writing a business proposal.
You've never written a business proposal? Do not sweat it. There are four elements that make up every business proposal. Here's the basic structure: Section 1) introduce yourself; Section 2) show that you understand your prospect client's needs; Section 3) highlight your goods and services and present your costs; and Section 4) persuade the client that your organization is the right pick for the job. Does not sound so tough, does it? You can also get a head start by using pre-designed templates and samples along with some automation software to help you efficiently write your proposal.
If you follow the four-section structure described above, writing a business proposal for a security related business will be fairly straightforward. The number of pages in your proposal will vary depending on the complexity of the project you are proposing. An average proposal is five to ten pages long. A complex proposal could have dozens of pages. A very short one might include only an introductory Cover Letter, a Work Order or a Products or Services Provided page, and a Price List.
The secret to creating a successful proposition is to tailor it to the party who will make the decision about whether or not to accept your proposal. Put yourself in the other person's shoes. What does that person or organization need? What are their concerns? If you do not know that party well, you may need to do some research, but it will pay off in creating a customized proposal that is much more likely to succeed than any form letter.
Tailoring a proposition does not mean that each page needs to be unique. You will naturally reuse many of the same pages in multiple proposals. But each proposal should be targeted to the specific client's needs. A proposal is a sales document; its goal is to persuade potential clients to give you their business. To be persuasive, you must instill trust that you can deliver the goods or services they need, and that takes some personalized effort.
Start your proposal by introducing yourself and the proposal with a Cover Letter and Title Page. Keep your Cover Letter brief: explain who you are, include all …