Consumer trends send a message loud and clear that tells us increased broadband use is fueling online shopping. With more than three quarters of British homes having broadband access, the use of the internet as a marketplace continues to significantly increase in popularity in the UK and further afield.
Internet access is becoming cheaper to obtain and with many providers offering free wireless technology it's possible for whole households to use a single connection and work online simultaniously. Increasing availability of Wi-fi and mobile internet access make it possible to access the internet almost anywhere and generates a wealth of opportunities to make a purchase via the World Wide Web.
For Britain, 2007 heralded an increase of 76% in online spending compared to 2006 with the amounts spent jumping from £ 30.2 to £ 53.3 billion. The online shopping surge is one that looks set to continue in the UK: by 2011 it is estimated the typical spend of an online shopper will grow to £ 1,056 per annual and by 2020 overall online sales will reach around £ 162bn, constituting 40% of total retail sales.
Research shows the most visited websites are ones where consumers can browse and purchase products and services. With such a large proportion of retail transactions carried out through the internet it's a business essential to ensure customers can purchase goods through your website in a safe and accessible way.
Consumers want flexibility in their choice of payment method, whether credit, debit or charge card, as well as a guarantee that their personal details will be protected from the hands of hackers and fraudsters. By using technology which enables customers to pay by several card types or integrated solutions, you are offering customers the options that they want and increasing the likelihood of gaining both a sale and new custom.
Secure payment pages will reassure your customers that they are using a reputable and reliable website and make it more likely they will return to use your site again. The ability to process customer payments safely and securely is a major advantage businesses can not be without when trading online.
Providers of secure online payments systems also offer fraud control which protects both you and your customers with varying levels of security dependent on the type of business. Whether you require basic or maximum security there will be an option to fulfill your requirements. Technical support teams are another factor to look out for when arranging payment systems for your business. The knowledge and assistance of a professional support team is worth its weight in gold and gives you peace of mind that your security issues are being addressed in an expert and reliable way.
If you have goods to sell via your business website, you could save yourself the responsibility and liability for security problems by installing and using an online payment system which could enable you to trade safely and quickly, and as a result, customers could be purchasing goods via your website in a matter days and when considering internet usage statistics this could result in significantly increased revenue for you and your business.