With digital technology consuming and influencing every single aspect of communication and information dissemination these days, it’s no surprise that some of the traditional ways have literally found themselves becoming obsolete, thanks to modern conveniences like the internet, wireless connectivity, and email. One of those traditional methods of communication and information delivery that has been greatly affected is print media.
However, not every industry out there is willing to finally put an end to print media’s use. Though information technology continues to move forward, it also can’t be denied that there are traditions that still hold a lot of value. One of those remarkably unbreakable traditions is the continued reliance of health service companies to that of a specific type of print media: brochures.
If you happen to own or manage a health services company, you have to acknowledge the fact that there still is value in using traditional methods of sharing and distributing information. While brochures are relatively old when compared to other methods of sharing information, they still are quite useful in the health services industry.
One of the best things about brochures is that they are always available. Even without the benefit of internet and wireless connectivity, they still can be distributed because they’re printed. One example is when a client needs information about an organization like the Biological Health Services, but because he does not have access to the web, what he can do instead is go directly to the organization’s office and get his hands on a brochure which contains essentially the same information to that of the organization’s official website.
But then again, there also are times when brochures aren’t used correctly and ideally as a marketing tool. The key is to make them catchy. To do that, you need to follow these tips:
1 – Always work around the specific purpose of the brochure.
It can be for an upcoming health event or simply a material handing out vital health information on a very specific topic or health issue. You have to specify the purpose in creating the brochure because the last thing you want to see is having your reader confused since the information you put in there is just too vague or general.
2 – Don’t forget about creativity.
Of course, you couldn’t afford to forget about putting creativity in those brochures. Though the information contained in a health brochure is rather serious and formal, it still doesn’t mean the presentation is dull, plain, or boring. The most important thing is to make it stand out so that anyone who gets his or her hand on it will actually read it.