Lionsgate Marketing President Marisa Liston & EVP David Edwards Exiting
Exclusive: Deadline has figured out that Marisa Liston and David Edwards, Lionsgate’s president and government vice president of theatrical marketing, will be stepping absent from their posts. A new research is instantly underway by Lionsgate for a new head of marketing.
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Liston joined Lionsgate in 2019 as EVP Publicity, liable for the publicity campaigns in assist of John Wick: Chapter 3 – Parabellum, Knives Out, Angels Has Fallen, Midway, and other hits. She was promoted to President of Worldwide Marketing previous August, overseeing the marketing strategies for American Underdog, Moonfall, and The Unbearable Bodyweight of Substantial Talent.
Edwards is a ten-yr veteran of the studio, soaring by means of the studio’s digital and strategic marketing departments.
Joe Drake, chair, Lionsgate Motion Image Group informed Deadline, “The mark of a great government is to leave a place much better than she uncovered it and Marisa will be executing that. In a time of continuous modify and unpredictability, and as we continue to align our organization to satisfy our at any time-evolving business ambitions, Marisa has been an inspiring and imaginative chief. We are going to skip getting Marisa as a colleague and are sad that she has made the decision to step away.”
Right before Lionsgate, Liston was a 17-year veteran of Sony Photos, serving most a short while ago as EVP of Domestic Publicity and foremost Sony’s most important campaigns which includes Oscar-winning animated element Spider-Person: Into the Spider-Verse, as perfectly as Jumanji: Welcome to the Jungle, Venom, Resort Transylvania 3, Spider-Guy: Homecoming, and Peter Rabbit, amid others. Over the years, she was a important PR architect for the four most new James Bond films, Roland Emmerich’s 2012, Males in Black 3, the Soar Avenue franchise, Looper, This Is The Finish, Zombieland, Talladega Evenings: The Ballad of Ricky Bobby, Super Terrible, Sausage Celebration, The Interview, Zero Darkish 30, and The Da Vinci Code, between lots of some others. Prior to signing up for Sony, she worked as a personalized publicist at Baker-Winoker-Ryder and served briefly at 20th Century Fox.
Lionsgate
It was introduced that Edwards was promoted to EVP World Marketing in March, but we have listened to he’s been in the position because very last August. His award-profitable work has included obligation for electronic and strategic marketing endeavours throughout all of the studio’s tentpole franchises and important theatrical movie releases given that 2012. He has labored with very best-in-class talent throughout a vast array of initiatives, which include resourceful advertising, digital marketing and social media, tech partnerships, branded material integrations and international marketing, and has also been instrumental in strategies for Spiral: From the Book of Observed, The Hitman’s Bodyguard films, Paul Feig’s A Very simple Favor, The Expendables franchise, Sicario and Hacksaw Ridge.
Prior to Lionsgate, Edwards worked for the Beverly Hills-primarily based social media and electronic inventive company, Electronic Media Administration. Though there, he helped to set up its Theatrical Film Marketing division, operating on innovative social media strategies across several studio shoppers.
Lionsgate’s long term slate incorporates this kind of franchise initiatives as John Wick: Chapter 4, The Starvation Online games: The Ballad of Songbirds and Snakes, Expendables 4, and Dirty Dancing, amid several many others.
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