One way to get your lawn care business off to a great start is to get a great looking logo design. This helps you to establish your brand right from the start and to slowly grow your reputation over time.
Like any other business, in lawn care you are relying on making a catching the customer 'eye and making a good impression when you run an advertising campaign. Some consumers are very irrational in their decision making and their decision on whether or not to call your company may come down to whether or not they like the look of your logo.
This article looks at the importance of having a professional looking logo in the law mowing and maintenance business and offers some advice on what to consider when you start to talk with your graphic designer.
As a business business operator you will find that your vehicle is constantly out there in the public eye every day. Savvy lawn care operators use this to their advantage by placing their company branding all over their vehicle. Your logo can draw attention to other signage on your truck and then next thing you know somebody in need of your services spots your truck, can see that you are working the area and decide to give you a call.
When you first sit down with, or start emailing a logo designer it is important to tell them as much as you can about your company, your target market and what message you want to convey to that market. Try to project an image to prospective customers about what it is your company does in the lawn care industry and how you do it differently from the others.
While some lawn care business prefers a basic text logo, having an image as a part of the logo can help to grab attention. Traditional images that lawn businesses use include blades of grass, lawnns and trees but modern lawn care business logos are starting to break from convention with some players now preferring louder, modern images quite often with animal mascots.
Do not forget that the lawn mowing business is about people too so using a simple image of a satisfied customer could also work.
While you can check up on what other lawn businesses are doing with their logos to get ideas, going with something totally original will give you the best chance of standing out in the marketplace.
While green and it's various shades seems to be the number one color choice for lawn care business logos a few companies are starting to come out with logos that also use warmer, summertime colors.
A logo allows your company to make a great first impression, to look more professional and can even make your lawn care business look bigger or more established than it really is. A great logo is one of the first things that will put you on the path to success in the lawn care business.