What You Must Know Regarding the Google Penguin 4 Update
Google introduced the Penguin Update to better catch those sites which are deemed to be spamming the search results, especially those doing so through buying links or by getting them through the link networks made primarily to boost the Google rankings. When a new Penguin Update is released, sites that have taken action to get rid of the bad links or to eliminate the spam may have rankings. New sites not caught in the past might get trapped in Penguin. The false positive sites being caught by mistake can escape.
The Penguin 4 was actually announced and this can be a great for the legitimate SEO companies. Know that the algorithm of such devalues the links rather than punish the sites. The Penguin is baked in the core algorithm of Google and updating this in real time. Also, the feasibility of the negative SEO is diminished. Know that the new Penguin is also more granular. The new updated pushes the SEO much closer to real marketing. This is quite a relief with a lot of sites that waited for over 2 years.
If your site has been affected by the Penguin, then the entire site was demoted in the search and no clear explanation on how to recover from this. Due to the strictness of Penguin, along with the misinformation which surrounds the algorithm, made with such negative environment and contentious relationships between the business owners and Google.
Know that Google will be able to prevent spam from having the results manipulated but now the site owners will not have to live in fear of a crippling penalty in Google, with questionable recovery. The manual actions still do exist, but such are made by the discerning humans who are a lot better at determining the intent behind those links. Manual penalties are much easier to know in the application and recovery.
With the Google Penguin 4 update, there is real time updating. Through such change, the Penguin’s data is certainly refreshed in real time and because of this the changes will be visible in a much faster way. Such would take effect shortly after the reindexing and recrawling of the page. Due to the move to Penguin 4, Google can evaluate the links more quickly.
What this means is that you don’t have to utilize Penguin refreshers or you don’t need to recover updates. In fact, Google stated in their announcement that they will not comment on refreshes in the future. Such is a great news and should relieve more fear, misinformation and uncertainty that surrounds the Penguin. Through the Penguin 4 which is now working real time, then site owners don’t have to make refreshes.
Resource: official site