In this article we will look at how to start a cleaning business from scratch. There are a few main points you need to consider so will look at them one by one. This should give you a basic outline on how you need to proceed.
The main things you want to focus on are the type of cleaning you want to do, how to get customers and how to grow your business.
1. Selecting a cleaning market
Depending on your current situation you may be looking for work after hours or during the day. You can start a part time office cleaning business and work in the evening or early morning. If you are looking for work during the day it would be best to focus on house cleaning.
Either way you will only need some basic cleaning equipment to get started. The biggest challenge that most people have when they start a cleaning business is getting customers. It sounds very simple but aim to get just one customer which will give you two or three hours work. That equates to one house or one or two small offices. This leads us to the next point.
2. How to effectively advertise your new business.
It is important that you keep your promotional costs to a bare minimum. The first thing you want to do is to pinpoint the best locations for your type of cleaning. For house cleaning this is usually in more affluent neighborhoods.
For office cleaning you want to find an area that has plenty of professional offices. Examples of these include lawyers, doctors, dentists, accountants and so on. Do not get too hung up on this. The main point is that there are many businesses where the staff are not going to do the general cleaning. They are your target market.
Now you have worked out where to advertise it is time to prepare some kind of direct mail that you can specifically send to these potential clients. You could use a letter or postcard.
Keep in mind that people who are looking for a cleaner are experiencing a problem with keeping their home or office neat and tidy. Make this the focus of your communication to them and make it clear that you can fix their problems.
If you are really low on funds you can hand deliver your information to houses or offices situated in the right areas. If not you can simply post out a small number of letters or postcards each week.
3. How to expand your business
Take out some of your profit from your first job and reinvest it into sending out more letters or postcards. If your first client is happy with your cleaning service you can ask them if they would be willing to give you a testimonial. Get their permission to include this in your written material.
Another important aspect to expanding your business is to provide a very high quality cleaning service. This will generate some word of mouth advertising which costs you nothing. If you persist with regular direct mail advertising and delivering excellent service your business will automatically grow. Hopefully you now have a clearer idea of how to start a cleaning business from scratch.