How to attract the right demographic to your website

A website is a fantastic way to market your brand to new people, but if you are accidentally attracting the wrong demographic to your website you won’t notice an increase in engagement, sign-ups or sales.

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If you want to make sure that the right people are checking out your website, here are three ways to attract the right demographic to your website.

Create the right vibe

The colour scheme on your website has the power to completely change the appearance of a page. For instance, using a light colour scheme will make your website seem more light-hearted and relaxed, while a dark colour scheme will look more professional and mature.

Take some time to look at your website and ask yourself; does this appeal to my target demographic? What could I change to make it more appealing? This will help you to decide which direction to go in.

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Consider changing the images on your website

Your logo and the images on your website have a strong visual effect over users, so you should try to make sure that the images and the company logo will appeal to your demographic. After all, according to LinkedIn, when it comes to websites, images speak louder than words. For this reason you could benefit from changing your logo and images, especially if your logo is outdated and you are currently using stock photos, as many users find stock photos cheesy, fake and off-putting.

Use the right keywords

Keywords are an essential part of SEO as search engines use keywords to work out what your website is about. This means that if you use relevant, interesting keywords your website will be targeted to the right people, but if you use vague keywords that aren’t specific you might find that you are attracting the wrong demographic completely.

If you want to improve your keywords but you’re not sure what to use, sit down and think about what your demographic is searching for; what are people looking for? What questions are they asking? How do they talk?

This should help you to become more aware of the keywords that will reach your demographic. It is also important to use words that are relevant to your industry.