About Facebook Sponsored Stories
Among the most recent innovations to be found on Facebook is the Facebook Sponsored Stories facility, and it is finding favour with many businesses that use the site for publicity purposes. With 100 million people known to log on to the site every day Facebook has to be seen as a runaway success, and the growing number of businesses that use Facebook is testament to the power of the medium.
The Sponsored Stories facility differs from the Facebook Ads feature in that it is akin to a running commentary, a constantly refreshed indication of what people are doing and how often. It works quite simply: if a user visits your page it may be indicated as a Sponsored Story; likewise, anyone who ‘likes’ your page may also feature. The displayed information is on the right hand side of the page where other such information is presented.
How Can My Business Benefit?
We have already mentioned the colossal numbers of people who use Facebook every day; this shows no signs of fading, but what is more interesting to business users is the changing face of the average Facebook user.
It used to be so that younger users – those in the 18 to 25 age group – were the primary users of Facebook. Recent research has found that the biggest growth area lately has been in the number of 35 to 44 year olds on Facebook, and these are the people who are most likely to spend money online.
The benefits to businesses are clear, and it is even suggested that the reason this age group is more prevalent is due to the business presence, and the availability of such as Facebook Sponsored Stories.
Planning is required in any successful marketing campaign, and by carefully monitoring the success of your Sponsored Stories efforts you can arrive at a decision as to whether it is a viable method of promotion for your business.
Is This a Passing Fad?
It is easy to write off successful social networking sites as temporary fads – some have come and gone already – but there are no indications that Facebook is waning in popularity. In fact there are clear signs that as the site evolves it is gaining more members, thanks in no small part to features such as Facebook Sponsored Stories.
For business users there are few easier ways of increasing online visibility. The word of mouth element that Facebook trades on is very powerful. If one friend ‘likes’ your page, or indicates that they have visited your premises, then all of their friends will see that information, and if you have opted into Facebook Sponsored Stories it will be given more visibility still.
The internet is now one of the most important of all marketing tools, and any budget you have should include an element of online marketing without a doubt. Facebook Sponsored Stories is just one of many useful methods of promoting your business online, but it is one with a great deal of potential that should be considered seriously.