Do your business cards bring you new customers and sales?
Business cards are powerful little pieces of paper that can help you generate more business. These little billboards with your name on them can help you find new clients, expand your business, and leave a lasting impression of who you are.
1. Have them with you all the time. Seems obvious, doesn’t it? Yet how many times have you been to a business event or even a networking event where people go specifically to find new customers, and someone says to you: Sorry, I forgot my business cards? Don’t let this happen to you. Keep them handy, because you never know where they will end up.
2. Get people to read them and keep them. How do you do that? By giving them to people after you’ve formed a connection. You first have to establish that someone has a need or interest in your product and service. If you just hand out your cards to anyone, like sticks of chewing gum, people are less likely to feel any connection and want to contact you.
3. Make your business cards a great reflection of who you are, and the service or product your business provides. They should be professional, yet indicative of your business. Think about the color, font, and images on your cards. How can you make them more compelling to look at? How can you make it easier for someone to understand what you do or provide?
Aside from a handshake, exchanging business cards is the most common transaction we have in business. Use these incredible tools to increase your business.
You are invited to use these tips to increase your business success.