Brand recognition plays a significant part in growing a successful business online. Knowing the importance and details of growing your business using brand recognition, can make or break your marketing strategy. Let’s look at the details!
While everyone recognizes that success is a matter of expectations, expecting great things to come your way may not be the only thing you need to build a successful online business. Perhaps pouring heart and soul into your business and funneling these five necessary ingredients into the mix can be helpful in building the dynamic success you desire from your business.
1 – Keyword Domination in Your Industry
Keywords are more than just the search engine optimizing jargon that goes well with your business niche, they are the recognition factor that grows your business, builds your list, and brings your buyers to your website. By applying a well-focused content promoting plan to the development of your online presence, strategically marketing your products and services through daily communication with your buyers.
2 – Effective Brand Identification
Will your customers recognize your brand? Do they know how they feel about you? Do they trust you? Can they feel the warm and caring touch you provide through your products and services? How your customers feel about you is the biggest reflection of your brand. When you’ve liberally sprinkled your brand identification through your website, throughout your content on the web, and scattered it over your customers as you serve them, they’ll recognize you, appreciate you, and refer others to you. That’s brand recognition worthy of bragging points.
3 – Liberal Use of Successful Marketing Strategies
The most successful businesses find working strategies for marketing their businesses and use them over and over and over again. In fact, they’ll use those same successful marketing strategies, even when they apply them to new and sometimes different marketing plans. One such plan is the unequalized option of bringing a buying client, who is happy with their purchase, back to purchase from you again. In the online industry, we often refer to that as list building, and generate a marketing list from our happy customers at check out. Of course, there’s the option of being part of the list prior to purchasing anything, as well.
The key component of this strategy is to keep your customers happy.
4 – Innovative Sales Techniques & Tools
After you’re on target with your marketing program, the next step is to bring in an innovative sales team to brainstorm the best sales techniques and tools and implement them in your overall marketing plan. Some of the most successful and productive marketing strategies used in my business came from my ‘then’ 12 year old son who didn’t know there was a right way to market a product, but had innovative ideas about what he thought would work. And they worked. He’s now – 9 years later – a top performing sales rep with a tech industry, at the tender age of 21. His ideas worked for me, and they’re working for them too.
5 – Visibility Through Content, Publication, & Name Recognition
“If nobody knows you exist, how can they purchase your products?” was my most effective coaching question for many years of teaching people how to market their business online. Be visible. My business started out on the small side street of an obscure community in southeast Colorado. Nobody traveled that street, so a sign out front would have been worthless. Working online offered ample opportunity to not only be visible, but to promote my business in ways that took me to the forefront and top of my industry as a recognized expert. Success means that when you open a Google search form and plug in the name of your business, your signature, or your primary product, YOU show up on the first page – preferably at the top of the results page.
Publication can take you to that realm of recognition, if you do it right…