Yesterday — #MartechDay, yay! — we introduced the global 2022 marketing technological know-how landscape, following using a 12 months off in 2021. It grew a impressive 24% to 9,932 methods. To make it readable, we actually produced it completely interactive at martechmap.com, where you can search, filter, zoom, and more. It’s very wild.
But despite its intellect-boggling scale, the martech landscape has constantly been a sidebar to the authentic story of how technologies is shifting marketing. The genuinely great stuff for me is how entrepreneurs leverage these applications with method, talent, and imagination to accomplish outstanding outcomes for their companies and their clients.
This is why The Stackies: Marketing Tech Stack Awards are my preferred neighborhood event in the martech marketplace. Each individual 12 months, entrepreneurs enter by sharing a solitary slide that illustrates their martech stack. They usually shout-out to the specific solutions they use. But the ideal ones categorical how they assume about their stack conceptually. How does it suit into their organizational operating procedure? How does it support their customer journey?
Collectively, they give us some insight into how martech is currently being applied.
And, because it is also a exciting awards system, numerous layout their stack slides with a small more pizzazz. Not essentially relevant to the stack’s mission, but entertaining to watch.
This yr, 32 providers sent in stack illustrations. You can see all of them in the no cost Point out of Martech 2022 report we released yesterday — The Stackies begin on page 31. (And if you want to see the kinds from preceding several years, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our custom, we donate $100 for every qualified entry to a non-financial gain. In the earlier, we’ve donated to businesses that endorse diversity and inclusion in martech. This year, presented the terrible situation in Ukraine, we’re donating the $3,200 to the International Rescue Committee.
Each yr, we also find 5 “winners” for the awards. I set winners in estimates because, even though the ones we find are wonderful illustrations of martech stacks that have introduced some thing especially valuable or creative to their visualization, all people who contributes to The Stackies is a winner in my eyes. The martech neighborhood as a whole wins from this magnificent corpus of actual-entire world stack illustrations.
4 Successful Stacks from 2021, Updated for 2022
My gratitude is especially immense for organizations who enter The Stackies multiple many years in a row. They give us a window into how martech stacks evolve in excess of time, technically and conceptually.
4 of the 5 winners from last year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered once again this year with up-to-date slides, and wow, they’re very seriously wonderful. They totally qualify as profitable entries again.
Nevertheless, we needed to distribute the adore a little bit to contributors who didn’t just win past 12 months. So even though we didn’t select them as winners for 2022, they actually have earned to be recognized as “standing winners” from final year.
Here they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so considerably for continuing to lead to The Stackies! Such a wonderful way to support the broader martech neighborhood.
5 Martech Stacks from New Winners in 2022
However, selecting 5 winners among all the remaining great entries was tough. These are the kinds we picked, but I strongly inspire you to download the total set in the State of Martech 2022 report and decide on out your favorites. Share them on social media and give a shout-out to all those organizations to permit them know you take pleasure in their contributions.
Our 5 picks, in alphabetical buy:
Once again, a substantial, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There have been so quite a few fantastic entries from the AMA, Annum, Cvent, Digital Get to, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and much more. Check them all out.