A global leader in dissolving pulp and specialty cellulose, Bracell is an integral part of Sukanto Tanoto’s ever-growing Royal Golden Eagle group. In July 2019, the Bracell Group went public with the details of their newest venture, Project Star, a R$ 7 billion expansion project which aims to increase the manufacture of dissolving pulp in the state of São Paulo, Brazil.
The largest private investment in the state of São Paulo within the last 20 years, Project Star by Tanoto will be ready for completion in 2021.
Founded by the visionary Sukanto Tanoto, Royal Golden Eagle (RGE) manages a group of world-class companies in the resource-based manufacturing industry, with eight companies that have offices and operations worldwide. RGE aspires to improve lives by developing resources sustainably.
In line with this vision, Singapore-based Bracell began operations in Brazil in 2003 with the acquisition of Bahia Specialty Cellulose and Copener in Bahia. Tanoto expanded operations in August 2018 with the acquisition of Lwarcel Celulose in São Paulo. As such, the company now effectively operates within two states in Brazil.
With the immense support provided by Tanoto and the Royal Golden Eagle group, Bracell is now a major international player in dissolving wood pulp and specialty cellulose, with operations supported by its state-of-the-art factories.
In Brazil, Bracell manages approximately 234,000 hectares of owned land, of which 83,000 are environmental preservation areas. Their harvesting cycle happens every five to six years using sustainably-produced eucalyptus, a 100% renewable resource. The company produces soluble cellulose rayon grids and specialty grades. With further expansion, Bracell recently added kraft pulp to their list of productions in 2018.
Tanoto’s companies are anything but small-scale. Bracell provides natural raw materials and key ingredients for a wide spectrum of products, including printing and writing papers, ladies’ clothing, textiles, baby wipes, sausage casings, cosmetics, special inks, detergents, pharmaceuticals, other food products, and industrial products, such as high-performance tire cords. They further help manufacture cellophane wraps for environmentally friendly packaging as well.
Sukanto Tanoto’s expansion project for Bracell is set to transform São Paulo and its surrounding areas. As a company, Bracell is well-known for a number of reasons, including their high-quality standards, the use of premium technology, sustainable cultivation, and environmental consciousness, along with their large production capacity of 750,000 tons of pulp, and the employment opportunities they provide for 7,000 people in the states they operate in within Brazil.
With Project Star, Tanoto’s aim is to magnify and expand every such aspect, positively benefiting production, the environment, and employment opportunities amongst the locals of Brazil.
The company has modern production facilities which minimise negative impacts on the environment, along with being actively involved in social and environmental protection programmes, such as community planting and providing support for beekeepers. Tanoto’s commitment towards social and environmental responsibility is unmatched, and Bracell’s operations reflect this through the variety of programs they implement.
Amongst these are the wildlife and flora monitoring program for biodiversity conservation and Lontra, a Private Natural Heritage Reserve (RPPN) owned by …