Business To Business Marketing: An Introduction

Many people often use the term 'business to business (B2B) marketing,' but most of them do not know exactly what it refers to. B2B activity, both online and offline, involves the marketing of services and goods that help other companies operate. Manufacturers, resellers, the government and non-profit institutions are the most common examples of B2B markets.

Business to business marketing associates with five distinct concepts – the exchange concept of marketing, the turn of production concept, the product concept, the phenomenon of marketing myopia and the sales concept.

Converting prospects into customers is an important objective of B2B marketing. A few B2B companies do make some money off a customer base. But most of their capital is made off other businesses. A non-profit institution is a good example. Its operations normally depend on private donors from individuals. The organization also makes the great mass of its money through government funding or from corporations. Due to this reason, a non-profit institution makes itself and its services or products attractive not just to the public, but also to other entrepreneurs.

A business to business marketing company normally focuses on relationship building and communication through marketing activities, producing leads that are fostered during the sales cycle. The decision to purchase is typically a multi-step process that involves more than one person. Therefore, companies use marketing strategies to teach various players in the target group. Components, equipment, raw materials, processing services and supplies are marketed. Since B2B marketers target only other businesses, they have significantly more targeted markets than B2C marketers.

B2B marketing is now one of the fastest developing fields of marketing. New technologies bring more businesses together; thereby companies start to court each other far more sharply. Technology also makes the world a smaller place. So it becomes essential for sales and marketing experts to understand and apply the principles of B2B marketing. …

Explore the Potential of Solar Energy Products

There are many commercial solar energy products on the market for the average consumer. This is great news for homeowners, as the choices are getting more and more versatile. Using solar products can help you save money and possibly make you money if you convert your extra energy into power that you can sell back to the power company.

One very popular option we are seeing lots of this summer in the U.S. are yard and garden lights. This lighting contains passive solar cells that gather energy from the sun during the day and converts it into energy at night to light pathways and flower gardens. These solar lights have no cords or moving parts and can last up to about 25 years.

A solar water heater is another product on the market for consumers. This can really save you a lot of money, but is more complicated than sticking some lights in the ground. If you are interested in a solar water heater, you should do your research and it should be installed by a professional.

Surely you’ve seen solar-powered automobiles when the car shows come to town. This technology is pretty far from mainstream for the moment, but there are great possibilities here. There are some cars on the market now which use solar power gathered in the roof for some of it’s auxiliary functions.

In new home construction, it is becoming more and more common to have in-floor heating. This can be done pretty easily with solar power. Pumping water through dark tubing allows it to be heated up by the sun and circulates underneath the floor, making it warmer. In the winter, this can be placed outside and you can easily keep the snow melted on your front steps. Of course, you need to have lots of sun for this application in the winter.

Or, the in-floor heating can be provided by your solar powered water heater.

This dark tubing has been used to create solar powered swimming pool heaters. You can easily heat your swimming pool by about 10-15 degrees, prolonging the amount of time you can leave your pool open.

you can even put solar lights around your pool for a romantic setting.

When you think of swimming pools, that brings to mind hot tubs. Hot tubs can be very expensive to heat and can be a big drain on the wallet to keep them at 110 degrees. A solar heater water heater or an outdoor ground heater can heat your hot tub.

With solar energy products, there is no noisy motor or moving parts to wear out. This will allow it to keep operating for decades so long as they are adequately maintained and not damaged.…