There are countless computer consultants out there. You have the geeks, the gurus, the evangelists, the computer guys, techs, nerds, network consultants, computer consultants and technologists, just to name a few. At the end of it all, regardless of what they call themselves, each provides a different level of service and technical know-how. Too many IT consultants solve every problem by asking you to throw money at it. New computers, new servers, new monitors, new printers, but every time you spend money, you are cutting into profitability. The key is for you to identify the right person for your needs. If you run a company, what you really need is a business technology coach to help you make the right decisions about your technology.
A computer consultant is usually only interested in fixing your computers. He is not versed in any business functions and is there before incapable of assisting you with many additional services that will maximize your information technology investments. The computer guy is great when the printer breaks or when the computer goes haywire, but a business technology coach can offer you more significantly value. Large corporations hire a Chief Information Officer to fulfill this role, but a small to mid-sized business may not need that degree of full time support. In these cases, a business technology coach will serve you well.
Business Technology is any technology that serves the needs of business, including accounting, networking, and other office systems. So, while an office productivity software suite (eg Microsoft Office) is considered business technology, the Microsoft Xbox is not. The realization that there is a growing division between recreational gadgets and technologies that can directly impact the business world has led to a new way of examining the direct value of technology. Business technology must add value to your company or else it is just a waste of money. There are so many products to choose from, all with competing philosophies and learning curves. More often than not, you simply accept what came with the computer when you bought it and you make due. Or, worse yet, you fall prey to that fantastic salesperson that promises the answer to all your prayers and deliveries another expensive nightmare. So, the next fact you need to accept is that not all business technology is valuable to your business!
The key to modern business success is to be sure to align your business goals with your technology plans. Business and technology alignment has become a Holy Grail for large multinational corporations. Because these industrial monsters are so large, anything they can do to make themselves more flexible, more responsive to their customers, is mandatory. Fortunately, most small and medium-sized businesses are agile and fast to respond. Chances are your top customers know how to get in touch with you at any time of the day. However, just because you do not suffer from the problems of these huge dinosaur businesses does not mean you can not benefit from business / …